Homepage Styles
If you opt to use one of IFA-Netsite's FREE design skins for your site, we've provided a way to alter the style of your homepage to better suit the likely browsing habits of your target market.
It's called Homepage Styles and is yet another feature of IFA-Netsite you'll not find on any other website service.
When a bespoke site skin is created for a firm, it's easy to ensure the homepage has high visual impact because the designer will know about the firm's brand, its strengths, its target market and the type of visitor the site is aimed at.
Template designs suffer from not having this information at the time of design. As a result they are forced toward a more generic theme, with a homepage that often contains several paragraphs about the firm in question. "Welcome to our site.., established x-years, holistic financial planning..." et cetera, et cetera.
If your site is specifically aimed at referrals, then this kind of homepage can actually work well. The referral, by definition has already heard about you, so a homepage that contains content to that effect is therefore fine.
However, if your site is targeting cold leads from search engines, your visitor will usually just scan your homepage for no more than 1.5 seconds before deciding whether to stay or to click back and search again. With this kind of user, the aforementioned homepage is likely to fail because there is too much text to scan.
This is where IFA-Netsite's unique Homepage Styles comes in. If you choose to have one of our free design skins, you can choose between four different styles of homepage. A brochure style, if your site is aimed mainly at referrals, or one of three promotional styles if you're targeting business through search engines.
The promotional styles replace 'homepage waffle' with high impact, easy to scan graphics you select from a library with a click.
With the homepage ads feature, you simply select the areas that you want to promote, and IFA-Netsite does the rest.
It will setup a memorable, lead-generative homepage that directs your potential customers to a relevant, simple enquiry form that then emails you their details. It couldn't get much simpler!
Contact us at support@sammedia.com or {company.tel} for more information.