What you avoid
We believe that for successful websites, less is more! Including the wrong content, or even the right content but delivered in the wrong way, can and increasingly will provide exactly the opposite impact to that intended. IFA-Netsite websites will not include any of the following:
- Any content not fully coded into the design and fabric of your site
- Pop-open windows to third parties.
- Comparison functionality of anything other than mortgages in mortgage themed sites.
- Animated headers
- Music!
- Lengthy enquiry forms
If the above makes perfect sense to you, give us a call we'd love to discuss your website requirements in more detail. If however the above seems restrictive or makes you feel we're delivering a site with fewer 'features'... read on.
Any content not fully coded into the design and fabric of your site
To reduce costs, many third party content services use techniques such as iFrames to 'embed' their content into your site. Aside from being counter productive for search engines, such embedded content is often styled differently to the rest of your site and this can create the wrong impression.
Pop-open windows to third parties
Pop-open windows are one of the top three causes for visitors to leave a site and return to searching elsewhere. Research suggests that site visitors find them annoying and that they suggest to the browser that your services are not fully integrated. Pop-open windows all too often deliver precisely the opposite result you will wish to make, they can direct visitirs away from your site.
Comparison functionality of anything other than mortgages in mortgage themed sites.
All the web stats reveal an uncomfortable truth; that prospects will NOT go to an independent advisory firm for comparison services on simple financial products. They will go the TV advertised sites because, rightly or wrongly, they believe doing so will get them the best deal. The same will unfortunately also be true even for most clients, albeit a small percentage will use their adviser. Adding content that is not relevant to your prospects can only distract their attention from your core advice proposition, the reason they've clicked through to your site.
Animated headers and Music
Animated headers and music that automatically play when a site first loads are the top-most reasons visitors immediately leave a site.
What you avoid
We believe that successful websites depend as much on what you decide to leave out as on what you include. Including the wrong content, or even the right content but delivered in the wrong way, can and increasingly will provide exactly the opposite impact to that intended. IFA-Netsite websites will not include any of the following:
- Any content not fully coded into the design and fabric of your site
- Pop-open windows to third parties.
- Comparison functionality of anything other than mortgages in mortgage themed sites.
- Animated headers
- Music!
- Lengthy enquiry forms
If the above makes perfect sense to you, give us a call we'd love to discuss your website requirements in more detail. If however the above seems restrictive or makes you feel we're delivering a site with fewer 'features'... read on.
Any content not fully coded into the design and fabric of your site
To reduce costs, many third party content services use techniques such as iFrames to 'embed' their content into your site. Aside from being counter productive for search engines, such embedded content is often styled differently to the rest of your site and this can create the wrong impression.
Pop-open windows to third parties
Pop-open windows are one of the top three causes for visitors to leave a site and return to searching elsewhere. Research suggests that site visitors find them annoying and that they suggest to the browser that your services are not fully integrated. They direct users away from your site and this is almost certainly not the first impact you wish to make.
Comparison functionality of anything other than mortgages in mortgage themed sites.
All the web stats reveal an uncomfortable truth; that prospects will NOT go to an independent advisory firm for comparison services on simple financial products. They will go the TV advertised sites because, rightly or wrongly, they believe doing so will get them the best deal. The same will unfortunately also be true even for most clients, albeit a small percentage will use their adviser. Adding content that is not relevant to your prospects can only distract their attention from your core advice proposition, the reason they've clicked through to your site.
Animated headers and Music
Animated headers and music that automatically play when a site first loads are the top-most reasons visitors immediately leave a site.